A Drivetrack is a unique GPS-based soundtrack that showcases a car’s key features as they're being experienced on the road.

It focusses the driver’s attention on a specific aspect of the vehicle at the precise moment they feel it for themselves. Messages are delivered when they are relevant  - that is, when the driver’s senses are engaged. This form of experiential learning is far more memorable and involving than traditional forms of learning. It ensures that time and money spent on the drive program at your launch is used efficiently, bedding down your key messages about the vehicle in a fun and engaging way.

A Drivetrack can prompt participants to undertake specific manoeuvres that put the car through its paces and show off its features in the best light. This helps break up the drive program into shorter learning segments and ensures that drivers are pro-actively involved with the vehicle and the drive.

With voices and music coming through the vehicle's stereo system, a Drivetrack creates a sense of personality, drama and fun in line with the character of the vehicle and the theme of the event. It flows seamlessly as they drive, building intrigue and interest as they go.

It does away with the stress of following route charts, ensuring participants are relaxed and focussed on the automobile. Directions are given verbally and on the screen of the GPS device that runs the Drivetrack program.  It also allows you to give particpants a one-on-one experience of the vehicle, without the need for a passenger to navigate - if you so wish.

For dealer launches, sales training, media events, test drives and consumer promotions

From two hour treks through the Daintree rainforest to short test drives around Melbourne, thousands of participants – dealer principals, sales managers  and media professionals – have experienced Hear-Here's unique Drivetrack offering.

Hear Here works with the client and event agency to custom design the Drivetrack for the specific drive route used at the event.

After scripts and messaging are signed-off, Hear Here handles all aspects of production, as well as supply and management of GPS units for the vehicles at the event.

We also work with dealers to optimise the test drive experience for their customers. 

We’d love to talk to you about your next project. Or just show you how the Drivetrack system can enhance your next event or customer experience.